Crave society
The Crave Society mobile concept allows exclusive members to explore a curated selection of fine dining restaurants, creating an experience where members feel like regulars before their first visit.
overview
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product
The platform provides users with all the necessary information about a restaurant, including ambiance, menu, seating, and staff, ensuring that they can confidently reserve a table and look forward to a memorable dining experience.
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Users
Members who appreciate fine dining and seek curated, high-end restaurant experiences. Users include fine dining enthusiasts, busy professionals, travelers, food connoisseurs, corporate clients, and social connectors. They seek detailed information, seamless reservations, and a sense of exclusivity.
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role
I led the initial discovery and design of wireframes and mobile visual compositions, playing a key role in developing the app’s user experience. Additionally, I co-created the style guide and contributed to establishing the brand identity, ensuring a seamless and exclusive user experience for members.
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Problem
The challenge was to create a mobile experience that allows Crave Society members to explore a curated list of exclusive restaurants. The app needed to provide useful information that would enhance a member’s potential dining experience while creating a sense of exclusivity and trust. Additionally, the brand identity needed to reflect the premium, curated experience the society offers.
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Solution
We designed a mobile application with an associated brand identity that created a sense of exclusivity, desirability, and trust. Our design decisions focused on creating an easy-to-navigate user experience that guided members through their restaurant decision-making process.
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outcomes
A modern, consistent mobile site that enhanced the decision-making process for exclusive dining members. By providing comprehensive restaurant details and personalizing the experience with staff profiles and ambiance information, the app elevated the restaurant selection and reservation experience.
process
Research & discovery
We began the project with a discovery session with our client to clarify the goals. We conducted moodboard activities to define the visual style and established design principles for the app’s experience. Secondary research included reviewing existing restaurant reservation apps, fine dining trends, and inspiring experiences from other sectors.
Wireframing
The client prioritized a mobile-first approach. Our wireframes were focused on the following user flows:
Touring the restaurant space virtually
Viewing the restaurant’s history and story
Exploring menu details, including ingredients and preparation styles
Reserving a table with specific seating preferences (booth, bar, high-top)
Understanding the restaurant’s vibe, such as music, lighting, and atmosphere
Learning about the chefs and mixologists, including their culinary philosophy and techniques
design & development
Through user testing, we found that users were particularly drawn to the chef profiles and the ability to understand the restaurant's vibe before visiting. Feedback was implemented to make these sections more prominent, and we adjusted the flow to ensure that users could easily reserve a table after reviewing the restaurant’s details.
insights
Virtual tour
A core feature allowing users to explore the restaurant’s layout and ambiance, enhancing confidence before booking.
Reservation System
Easy-to-use system allowing users to reserve specific table types (booth, bar seat, high top) with live data on the restaurant’s busy-ness.
Ambiance Filters
Custom filters like lighting and music type, helping users select venues that align with their mood or event.
Meet the Chef
Profiles of the team members, with options to view their full bios, making the dining experience more personal and memorable.
Outcomes
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Outcomes
Delivered a fully functional mobile experience that allows Crave Society members to explore exclusive restaurants, view detailed information, and make reservations with confidence.
Successfully developed a cohesive brand identity that embodies exclusivity and trust, aligning with the Crave Society's high-end target audience.
Created a style guide with defined typography, color palette, and custom icons, ensuring consistency across the platform.
Implemented a seamless user experience with personalized features such as chef profiles, ambiance indicators, and seating preferences, enhancing the dining decision-making process.
The design boosted user engagement, creating an intuitive and appealing interface that reflects the high-quality dining experience Crave Society offers.
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Reflections
This project reinforced the importance of designing with user confidence and exclusivity in mind. By focusing on the fine details, such as ambiance and chef profiles, we created a more personalized and welcoming experience for the members. Working closely with the client throughout the design process allowed for a highly collaborative and iterative approach, ensuring that the final product met both user needs and brand expectations. This project helped me refine my skills in mobile UX/UI design, especially in visual consistency and brand storytelling within a digital experience.